Is your content conditional?

Do you serve different content to different audiences?

Conditional processing and dynamic variables allow you to tailor your message for different audiences, for different products, and for other properties that you can create yourself.

ROI metrics for conditional processing are tricky and somewhat expensive. You must  monitor each separate condition. A customer satisfaction survey before and after more granular processing conditions will generally indicate the value.

Up to Making the Business Case for DITA. 

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