Archive - Apr 17, 2008
Is your content multilingual and your marketplace global?
Do you publish content to multiple output formats and channels (e.g., web/HTML and print/PDF, perhaps online Help and someday mobile platforms)?
When you have one source for each piece of content, you get the astonishing ability to change it in one place and have the change propagate everywhere. A product name change becomes much more manageable. Write-once, read many.
How much of your content gets reused in other contexts?
Do you structure your content?
Do you have an information architecture (e.g., a taxonomy)?
Do you have a document architecture (e.g., content model)?
Structured writing requires an extensive analysis of content and a reorganization into the smallest possible coherent topics.
The reduction in structured authoring time may be offset by the increased time needed to analyze the content and break it into reusable chunks.
Do you manage your content using a content management system?
The latest buzzword in content management systems (CMS) is "component content management."
Most web content management (WCMS) segment content at the web page. While this may be adequate for simple websites written by one or a few content contributors, it is not acceptable for websites whose pages act as portals to diverse kinds of content and interactivity.